Strategy and Competitive Advantages

Tradition in serving well

Present for more than half a century in the Brazilians lives

Originated by the extraordinary vision of businessman Othon Lynch Bezerra de Mello, who decided to take some of the profit from his textile and sugar mills, and invest it in building hotels.

Since then, Othon Hotels has been showing remarkable growth rate, and it´s still one of the largest national brand of hotels.

Mission

Delight customers by offering hotel services with excellence in attendence and accommodation, develop employees, provide benefits to the community and deliver results to shareholders

Vision

Be a benchmark in excellence of welcoming and hotel services and attendance and spread its brands as a reference in the world Hotel segment.

Values

  • Commitment
  • Ethics
  • Customer Focus
  • Social Responsability
  • Teamwork
  • Quality
  • Sympathy

Competitive Advantages

We believe our competitive advantages are:
Professional Operational integrated management. Our management model is highly driven by results and focused on the pursuit of quality services to our guests

Strategy

The Hotéis Othon chain follows on strengthening its brand as traditional hotel operator and administrator with the expansion of its hotel portfolio to a total of 30 units at the end of the year 2012. "We will consolidate Othon Business, a program geared to serving the corporate market and Othon Special Guest, the loyalty program with score and overall benefits in addition to contracts with Worldhotels and the Ideas, revenue management system," explains Fernando Chabert, CEO and Chairman of the Board of Directors of the Hotéis Othon chain.

The Bahia Othon Palace in Salvador, has just been completely renovated its lobby, regaining his identity and ambiance strong feature of Bahia.

In Rio Othon Palace, besides its social areas, restaurant Skylab has just been modernized together with the events areas, where the halls and Itaipu Foyer area were completely modernized.

The investment in Rio Othon Palace also included the total renovation of over 9 floors totaling over 250 rooms that have just been turned into Superior Premium categories, with front or side view of the famous Copacabana beach.

In Belo Horizonte Othon Palace, rooms and social areas will undergo a complete retrofit. In addition, this property will create a modern and comfortable business lounge.

Continuing investments in technology and modernity, the Network of Hotels launched in 2012 the new website, mobile website and, eventually, a mobile application. The purpose of the action is to provide more information about the hotels network through the Internet quickly and easily.

- "Our plan is to make the web‘s largest reserves Network channel Othon. And new platforms come to meet that goal. Each one will have its art direction and specific functionality to meet in the best way, the needs of our customers. This, of course, with the same visual identity, "explains Tomás Ramos, Director of Sales and Marketing of Hotéis Othon network.

The new site is modern, functional and easy to navigate. Moreover, it also has special guides. In "Find Your Hotel" You can find so agile, major hotels of Othon network. Here, you can also choose the hotel through the rate you want to pay. In the item "Share Othon Hotels" the guest is directed to social networking sites of Othon Hotels such as Facebook and Twitter, with the latest news on the net. The new website also has a section for special rates and promotions, area events and conventions and a special area with information for companies and agencies. All this with a clean and objective visual programming, thus privileging usability.

With the same goal of making navigation easier, the website also invests in mobile functionality and convenience of online booking. With mobile devices becoming more present in people‘s lives, such site becomes an important tool of communication between the guest and the Othon hotel chain, especially when traveling, whether for business or pleasure. Through the new mobile website, you can get general information and details on all hotels in Othon network, a platform compatible with the agility mobiles devices require.

Hotéis Othon Network

The Hotéis Othon Network operates 12 units in Brazil in the states of Rio de Janeiro (Rio de Janeiro and Macaé), São Paulo (São Paulo, Araraquara, São Carlos e Matão), Minas Gerais (Belo Horizonte), Bahia (Salvador), Ceará (Fortaleza), Rio Grande do Norte (Natal) and pernambuco (Recife). Othon was founded in 1943.

Our Brands

Luxury and modernity in the best places

The category Othon Palace is the top level of the chain. Prepared to please the most demanding customers (from business travelers to families enjoying holidays), it offers everything the best five-star hotels can offer: luxurious comfort, international cuisine, discreet and efficient service. Moreover, these hotels have boutiques, bars with live music, business center equipped with latest technology and extensive areas for conferences and meetings. The location of each unit is chosen strategically: in suburbs, in areas close to the sights and the shopping and commercial centers of the cities where they are installed. Requinte e modernidade nos melhores endereços do país


Economy and comfort when traveling with family and business

All the comfort is also present in this category, the most economical of the chain. It reigns hospitality, warmth and practicality. Those Hotels can receive either whole families or small/medium business groups. The rooms follow the same standard of all Othon units, having cable TV, air conditioning, telephone and minibar. Most hotels branded Othon Travel also offers meeting rooms with the necessary technology for the realization of many different types of events.


Comfort for long-term stay

For customers who need to stay longer periods, the chain created the category Othon Suites. In these hotels, our guests will find all infra-structure in order to feel comfortable as if they were in their own home. Offers spacious flats with two rooms, bedroom and living room and hotel services such as restaurants, room service, bars, and leisure areas with swimming pool, sauna and fitness center.