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Hotéis Othon Launches New Marketing Campaign

In October 2012, continuing its investments in marketing, the hotel chain took the opportunity and launched at the 40th Tourism Fair of the Americas - Abav (Brazilian Association of Travel Agents) a new marketing campaign to promote the excellence of its attendance services. According to research conducted with guests, excellence of service was identified as the strongest pillar of our network. This new campaign, created by agency "Artplan", has the slogan "People taking care of People" and was created based on the DNA of Othon brand and its attributes, hospitality, well-being - a reference in the market, location, service excellence and attendance.